The new IKEA catalogue came several weeks ago. While we don't NEED new furniture right now, I like looking at how they set up the rooms for ideas of what we can do with our home. But, this time it was different. What if we could drastically change the reading behaviour of our clients with a shift in perspective for our studio-client communications?
As we get close to the end of June, it's natural to have some students leaving the studio. Sometimes, it's due to a move away from the area. Other times, priorities or financial situations have changed & lessons are no longer an option. And, other times ... well, perhaps we are breathing a sigh of relief after a tough year with a particular family. (Though hopefully this last one is a rare occurrence.) How can we say goodbye in a manner that leaves everyone positive?
June. The weather is perfect for dinners on the patio, a fantastic fruity drink in hand, kids running around with their friends not to be seen for hours, visiting with friends in the extended evenings & relaxing in the sun (or shade, if you burn like I do). Or, perhaps your June looks a little more like our home & you are ready for summer to be here. These are the signs that your students or you are done ... & what to do to keep the excitement going until the very last lesson.
I am sure we all have horror stories of 'those' clients. The ones that seem to truly think that we sleep under the piano bench, our schedule only involves their family, or our policies don't actually apply to them. We might love the kids, but the drain of week after week of unreasonable and last-minute requests catch up quickly. But, it doesn't have to be this way! Here is a 3-step process to ensure that you get the BEST clients for your studio!
One of the best types of information we can have as business owners is, "What do our clients really think of us?". This is the information that they share with others they meet, as well as provides the backbone for reduced churn rates & higher student retention ... which leads to higher profits. This is my guide to finding out what your clients REALLY think.
With only so many teaching hours available, one of the groups that has been a blessing to add to my teaching schedule has been preschoolers. In some ways, this group is like junior high students. Teachers either seem to love teaching preschoolers or loath it. In my teaching years, it was the same for junior high teachers. Thankfully, I find it invigorating being around these often precocious and energetic young ones.
There has been quite a lot of talk about policies in the music teaching feeds lately. While I don't think 'one size fits all', I would argue that the majority of teachers want to be seen for the professionals that they are. How individual teachers & studios go about this is different which is what makes our studios unique.